LEGO Opens First Store in India at Ambience Mall, Gurugram: A Bold Retail & Educational Milestone

On May 24, 2025, LEGO—the global giant of creative construction play—officially opened its first certified LEGO store in India, located at Ambience Mall, Gurugram. This launch not only marks LEGO’s retail entry into the Indian market but also sets a precedent as the largest LEGO store in South Asia, covering over 4,500 sq. ft.

Let’s explore what this means for LEGO fans, parents, educators, and the booming Indian retail and toy industry.

The LEGO Brand: From Denmark to Delhi NCR

Founded in 1932 in Denmark, LEGO (short for “Leg Godt,” meaning “Play Well”) has evolved into the world’s leading educational and creative toy company. Present in over 140 countries with more than 900 stores globally, LEGO promotes learning through play, combining entertainment with skill-building and imagination.

Its entry into India via a flagship store in Gurugram symbolizes a strategic cultural and economic shift—from passive digital sales to full-on experiential retail.

LEGO India Store Location & Highlights

• Store Name: LEGO Certified Store

• Location: Ambience Mall, Gurugram, Haryana

• Size: 4,500 sq. ft. (largest in South Asia)

• Launch Date: May 24, 2025

The store offers a multi-sensory LEGO experience with an open layout and immersive zones that appeal to both young builders and adult collectors.

What’s Inside: Features & Firsts

This isn’t just a store—it’s an interactive playground featuring:

• 🔧 Pick-a-Brick wall for custom builds

• 👦 Build Your Own Minifigure (BYOM) stations

• 🎨 LEGO Mosaic Maker to turn your photos into brick art

• 🕌 India-themed LEGO installations: India Gate, cricket, and Holi-themed sets

• 🎁 Over 800 products, including 250+ exclusives only available at certified LEGO outlets

The store also integrates digital elements, like AR-based exploration zones and QR-integrated playbooks.

Strategic Partnership with The Ample Group

LEGO has collaborated with The Ample Group, a well-known brand partner in Asia, to execute its store expansion plan across India. The store in Gurugram is the first of several planned locations, including upcoming outlets in Delhi, Bengaluru, and Hyderabad.

This alliance ensures:

• Rapid expansion

• Cultural localization

• Premium service and in-store support

Why India, Why Now?

India’s toy market is expected to cross $3.5 billion by 2027, and LEGO’s timing couldn’t be better. The brand is entering a market that is:

• Experiencing a rise in STEM-focused parenting

• Shifting toward screen-free play options

• Ready for international experiential brands

This move supports India’s “Make in India” and “Toycathon” initiatives, as LEGO explores sourcing and educational tie-ups in the future.

LEGO & Education: Building More Than Toys

LEGO products are widely used in schools, coding academies, and design workshops globally. In India, the company is aligning with:

• The National Education Policy 2020 (NEP)

• Increasing demand for creative learning tools

• Partnerships with schools, preschools, and activity centers

The store is not just for buying—it’s a place where learning, innovation, and imagination come alive.

Grand Opening Buzz

To mark the launch, the Ambience Mall store hosted:

• Exclusive giveaways for the first 500 visitors

• On-site creative workshops

• Interactive installations

• India-themed LEGO builds and photo ops

The launch drew attention from social media influencers, parenting bloggers, and AFOL (Adult Fans of LEGO) communities, making it a buzz-worthy event in NCR.

What LEGO & Ample Group Said

“India has a passionate and growing fan base. This store allows us to bring the full LEGO experience to families and fans of all ages.”

— Satwik Das, Director, LEGO Group India

“We’re excited to open South Asia’s largest LEGO store right here in Gurugram, offering an unmatched experience for Indian consumers.”

— Karan Kapoor, Director, The Ample Group

Conclusion

The arrival of LEGO in India is a pivotal retail moment, not just for children but for educators, retailers, and toy investors. With immersive features, cultural integration, and educational potential, the store at Ambience Mall, Gurugram, is a glimpse of how international brands can adapt, localize, and lead in emerging markets.

Whether you’re 5 or 55—LEGO’s arrival in India invites everyone to build something amazing.